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Legal Issues in Marketing a Dental Practice: Referral Gifts & Discounts

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This publication from the ADA's Legal Division discusses legal issues in marketing a dental practice with referral gifts and discount coupons. Depending on the state in which the dentist practices, and whether the dentist provides services payable under a federal health care program such as Medicare or Medicaid, a dentist may be prohibited under state and/or federal law from offering and/or awarding referral gifts.

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