This is a two-part course from the ADA Council on Ethics, Bylaws and Judicial Affairs.

Presentation 1: Responding to Offensive Comments and Behavior from Patients

This presentation provides tools for preventing harassment and inappropriate conduct in dental offices. Elevate your practice by developing skills to identify, address, and prevent such issues, fostering a positive and inclusive workplace. You'll learn how to:

Identify forms of misconduct, unprofessional behavior and offensive comments
Use best practices when addressing offensive comments, misconduct and unprofessional behavior
Cultivate a dental practice that prioritizes respect and inclusivity for employees and patients

Learning Objectives

Participants will be able to identify the ethical risks and benefits responding or not responding to a patient’s offensive comments
Participants will understand how the ADA Principles of Ethics & Code of Professional Conduct applies to and offers guidance for how to manage the range of stakeholder considerations including staff, the patient and other dentists in the practice
Participants will consider a range of ethically permissible responses

Presentation 2: Ethical Considerations of “Friending” Patients on Social Media

Social media is ubiquitous. From Instagram to Facebook to LinkedIn, professionals, acquaintances, friends and family are connecting through various channels for purposes of learning, catching up and/or networking. The blurring of professional and personal lines, however, can pose a challenge for dentists when patients of record make a “friend” request. This session will discuss some of the ethical pitfalls and benefits of accepting or rejecting these requests.

Learning Objectives:

Identify the ethical risks and benefits of connecting with patients through social media
Understand how the ADA Principles of Ethics & Code of Professional Conduct applies to an offers guidance for connecting with patients through social media
Learn the elements of ethics that are important to for dental practices considering if developing a practice policy for connecting with patients through social media

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